There are some things I can't impose rationality on. Yes, I am talking about love. I am also talking about the dynamics of job interviews. This could also be said for war, or Stalin. Maybe that is why historians explain events by saying one person is dominant, for example, things went this way or that, but so and so was mostly guilty. I think Milosevic was mostly guilty for thing sin the 1990s and early 2000s. What about the war crimes tribunal. Is that an effort to impose reason on horror? Maybe it is just a way to get rid of the past. It makes secrets public, it shames some people and social groups.
I watched an ad for an on-line dating service last night, I think it is chemistry.com, and it seems to be branding itself as the hipsters dating service. It is the opposite of e-harmony. They suggest e-harmony rejects people - hipsters. It criticizes their questions as long and not relevant to hipsters. The questions are the unique selling proposition of eharmony. They say it matches people on important values. I wonder how chemistry.com matches people - probably on cultural things like what music I like, I guess. I think chemistry.com is more like Bourdieu and interpretive marketing research brought into VALS while eharmony is more like VALS and lifestyle research. Please don't rip off my ideas and write an article on them and get tenure etc. Yes, I am a wounded graduate student, just back from a job interview. Regardless, I am right about these dating services and their connection to marketing research, and I am taking marketing research theories seriously. Hey, maybe if I have to teach Audience Analysis this spring, I will apply dating services as a case study.
I started to write about love and imposing reason on it, and how you can't, even though dating services say you can. Then the connection with Bourdieu came up. So that is why we went down that road.
Please, do not impose reason on love, that is a one way trip to crazy town.
Sunday, September 30, 2007
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